Last week I explored the first set of strategies to positively impact your business during a time of crisis. As the COVID-19 crisis moves on, you should hopefully now have a toolkit designed for short-term survival.
In this blog we will move onto exploring the offensive strategies designed to help your business survive and ultimately grow.
An offensive approach – is about planning for longer term survival and essentially adopts a promotion-based approach, with positive moves that aim to provide upside benefits.