It’s crucial that your employees have a comprehensive understanding of marketing and the relevant skills needed to succeed in this digitally-driven space. At Ascento, we’ve developed a range of digital marketing courses aimed to make this happen.

In this article, we’ll explain everything involved in our comprehensive digital marketing course and how it can help your employees and business flourish in the competitive landscape. Here’s what’s included:



The Areas Covered in a Comprehensive Digital Marketing Course

Drastic changes in consumer behaviour and other market trends have led to a steep rise in demand for marketers with digital skills. As more consumers turn to the online space, businesses like yours need to ensure their marketing teams have the necessary skills and understanding of specific digital channels to remain competitive. 

A comprehensive digital marketing course aims to educate students about these digital channels and how best to leverage them within their own business environment. This is done by focusing on three key areas; knowledge, technical skills and practical skills.

Here are some of the most common areas covered in our comprehensive digital marketing course:


Marketing Planning & strategy

One of the most critical aspects of marketing is planning and strategy. This is because it’ll help your marketing team set out particular goals and decide what areas to focus on to achieve them. These goals will also hold your team accountable. Having a strategy and plan in place will motivate them as it outlines a clear pathway to what success looks like.

It’s one of the first sections covered in our digital marketing course. Understanding planning and strategy is the bedrock to having a comprehensive understanding of marketing.

The course will cover fundamental areas such as setting targets, how to undertake competitor analysis, the importance of KPIs and how to segment your audience so you can be sure you’re using the right channels and tactics to target them.


social Media Marketing

With over 53% of the world’s population on social media, your team needs to understand the different channels and how to use them to reach your target audience.

Our comprehensive digital marketing course will allow your team to get practical and delve deeper into the six major social media channels, including Facebook, Twitter, LinkedIn and Instagram. Once they’re confident using these channels and understand what the social media landscape looks like, we'll then show them how to leverage each of them for maximum impact.

This includes covering areas such as developing a social media strategy, guidance on running separate campaigns to build up a large audience and best practices for setting objectives and KPIs.#


Search Engine Marketing & SEARCH ENGINE Optimisation

Nearly 40% of marketers say content marketing is a critical component of their overall marketing strategy. It’s an area your employees need to understand before they can effectively leverage channels such as social media and email.

Creating content is involved in many aspects of a digital marketer's work. Whether it's writing blogs or creating podcasts, all of these have a massive contribution to building a brand image and getting your voice heard in the market.

Our comprehensive digital marketing course will cover the critical elements of content marketing and give students an understanding of the importance and value it has in the success of your organisation.

This includes content planning, how to improve copywriting skills, tips on proofreading and examples of best practices to increase engagement. These are just a few of the areas covered in our comprehensive digital marketing course. Download a copy of our brochure to learn more about what else is included and why each of them is so important.

Digital Marketing Programme

The Benefits of Attending a Digital Marketing Course

Although there are many benefits for those who actually attend a digital marketing course, these benefits can also reflect on your actual business. Here’s a breakdown of the benefits for both course attendees and businesses:


Course Attendees

There’s currently a skills shortage within the digital marketing industry. Attending one of these courses is a big opportunity for your employees to get ahead of the pack by having the knowledge and know-how to improve your overall operation.

As well as learning about some of the most important digital channels and how best to use them to achieve great results, they’ll also pick up lots of skills that contribute to their own personal growth.

Those who attend will return to your business as thought leaders. They’ll have the skills to teach other team members new initiatives, contribute to more business-critical matters and be more motivated to upskill themselves on other skills that play a role in the continued success of your business.


the business

Having employees who understand digital marketing, can deploy campaigns, create content and analyse and report on the outcomes is a game-changer for your business as you'll achieve a competitive advantage.

It’ll also provide you with the capabilities to upskill your staff — which is one of the most effective ways to improve employee engagement and build a more productive workforce. 

Your team will return more motivated, ready to take on bigger challenges and achieve more goals. However, for all of this to happen, you need to be sure to work with the right training provider.

That’s where Ascento can make all the difference.


Why Ascento?

Ascento is a fully accredited provider of learning and development programmes that have been designed to add real value to learners and the employers they work for. All of our programmes have been developed to ensure our learners get the maximum benefit from their qualifications and develop the skills they require to progress and succeed in their careers.

Our extensive knowledge of the Apprenticeship Levy means you’ll always get the best value for your money on our courses. In addition to this, we always take an honest approach.

If we don’t think something is right for your business, employees and goals — we’ll tell you. This honest approach continues from the start of our courses to the end. We’re committed to telling people what they need to do and how to make it happen so they can really start to see their career head in one direction — upwards.

We’ve put together a brochure that takes a deeper look at our digital marketing courses, what’s involved in them and the key outcomes for you and your employees.

All you need to do is click below to get your copy.

Digital Marketing Programme

Oliver Simpson

Written by Oliver Simpson