Digital marketing can play an important role in the growth and success of a business. This is because it allows you to reach the right people, in the right place and at the right time.
With an online presence, you can reach far more of the right people than you can by marketing your company solely offline. However, with more businesses turning online to shout about their brand, how do you stand out in a competitive space?

Your employees are your most valuable resource here. By having the necessary digital marketing skills under their belt, they can support you in bolstering your online presence. But what are the most important digital marketing skills your business needs to make that happen?

  1. Search Engine Optimisation (SEO)
  2. Pay-Per-Click (PPC)
  3. Social Media Marketing
  4. Email Marketing 
  5. Content Marketing
  6. Utilising Your CRM System 
  7. Digital Strategy
  8. Data Analysis


SEO is made of multiple elements, and knowing what they are and how they work is fundamental to digital marketing success. 

According to Moz, SEO can be defined as the practice of increasing both the quality and quantity of website traffic and exposure to your brand through organic search engine results.

This type of digital marketing effectively creates long-term brand awareness, expands target audiences and ultimately drives more business revenue.

Interested in upskilling your employees in SEO so they can start building and managing their own campaigns effectively? Our Level 3 Digital Marketing Programme can make it happen.


When done right, PPC can earn you lots of high-quality leads. However, it’s a concept many businesses and their employees don’t have a grasp of. 

There are various techniques and channels available for running a PPC campaign. Understanding each of these is essential to ensure you’re getting value for money from running the campaign in the first place.

PPC requires a lot of analytic thinking, too. A large bulk of the job involves looking over data, determining how campaigns are performing and how to improve them in the future.



Social media is everywhere. Around 53 million people are active on social media in the UK alone. Your business must leverage this digital marketing channel to shout about your brand and connect with people that could be potential customers. 

However, like most digital channels, social media is made up of many different areas. There’s a range of channels out there, so you need to establish which ones are most relevant to your business to have a lasting impact.

For this to happen, your employees need to understand social media strategy and the overall social landscape, which we also cover on our Level 3 Digital Marketing Programme.



You may have heard people say, “email marketing is dead” — well, that’s far from true. In fact, email marketing is one of the few channels businesses can use to communicate with their customers authentically. 

Email marketing is also crucial for boosting awareness and promoting content. Yet there’s a knack for running email campaigns that will actually offer value to your business and customers.

First of all, you need to have a strong understanding of curating top-quality content. But it’s also important to get to grips with email deliverability and database management.



Content is king. It helps businesses build trust, develop relationships and establish themselves as thought leaders.

However, to reap these benefits, businesses need to understand how content marketing works, the different tactics involved and the best way to distribute different types of content. 

Crafting engaging content in different formats is essential, too. Whether embracing video or writing more blogs, these can significantly impact the overall business performance.



Knowing your CRM system and how to utilise it for maximum effect is a critical marketing skill for any business. 

Your CRM system is the gateway to nurturing relationships with your leads and customers. It should also be fundamental in streamlining your processes, improving customer satisfaction and driving profitability.

However, to get the most out of your CRM system, you’ll need to know how to collect and store information, access it and analyse it to market your business more effectively.



The tactics mentioned above can have a huge impact, but you shouldn’t utilise them in isolation. Instead, you should create an omnichannel strategy where they all work cohesively. 

That’s why your employees must understand the true value of digital strategy and have the skills in place to build out a strategy that works for your business.

Our Level 3 Digital Marketing Programme provides an in-depth overview of the best practices for marketing planning and strategy, with practical examples of how to create a digital strategy that fits together to meet business objectives.



For a business like yours to continually improve its marketing efforts, you need to know how to analyse data and measure the performance of different marketing channels.

However, a recent study found there’s a UK shortage of talent out there who have the necessary skills in data analysis.  

Data analysis involves using different tools and having a firm understanding of KPIs and metrics, which we can help your business understand more about on our Level 3 Digital Marketing Programme.



Our brochure is the perfect place to start. Discover what the programme involves, the benefits it can offer to your business and more.

If you want to provide your employees with the opportunities to have a significant impact on your business, get started today by clicking below.

Digital Marketing Programme

Oliver Simpson

Written by Oliver Simpson