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10 reasons to use Google Analytics

By Amandine Poirier on Oct 9, 2019 1:00:00 PM


Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. Google Analytics helps you not only gather data but also make sense of it.

Most websites have already integrated Google Analytics, but if you still haven’t and are not sure why you should; here are 10 reasons why:

1. Its’ free

Google Analytics is 100% free – so don’t worry about your budget!

2. It’s pretty easy

Setting Google Analytics up is relatively easy compared to tools from many other vendors.

3. It collects your web data automatically

Once set up, you can simply log in and find the information you are looking for.

4. You can create customisable reports

Create your own reports with an easy interface. You can also add many different dimensions and metrics in one report.

5. Helps you understand customer behaviour

Google Analytics has a number of features that allows you to review how well users are interacting with your website and content.

6. You can track any campaign that is driving traffic to your website.

You can see how other marketing campaigns are working in relation to your website visits.

7. Identify your worst performing pages

Your top exit pages will show you how many people are arriving and exiting on a particular page.

8. Tracks conversions

Google Analytics allows you to set up goals to track when a user completes a certain action on your site.

9 . Monitor the sales process

View reports showing you when people abandon their shopping cart during their purchasing process.

10. See income sources

See where your income is coming from: social media, direct traffic, emails or search


Learn more on our Digital Marketing Programme

Our digital marketing Level 3 programme is delivered through a series of workshops, webinars, tutorial support and workplace visits. All aiming to help you achieve your digital marketing goals in your workplace. Google Analytics is one of the many digital marketing tools we can help you implement and give you support with. To find out more go to: https://www.ascento.co.uk/digital-marketing-programmes


About Ascento

Ascento learning and development specialise in providing workforce development apprenticeship programmes to both apprenticeship levy paying employers and non levy employers. We work closely with employers to identify the key areas for development and design  strategic solutions to tackle these with programmes that are tailored to each individual learner. With two schools of excellence focusing on Management and Digital Marketing we don’t deliver every qualification under the sun, but focus on what we know best and ensure that quality is at the heart of everything we do.

Amandine Poirier

Written by Amandine Poirier