Recorded webinar

Here's a recording of our recent webinar 'Making Marketing Measurable' with Simon and Oliver. We hope you find it useful.

In this webinar, Simon and Oliver will help you to understand the principles of market segmentation, how to assess the market for opportunities, and how to evaluate audience engagement across different platforms and therefore measure your impact.

Below you'll also find links to the slide deck, along with all the resources mentioned during the webinar.

Webinar resources

Slide deck

Market Research & Audience Profiling Webinar

Psychographic Audience Profiles

Demographic Audience Profiles


About Ascento

Ascento learning and development specialise in providing workforce development apprenticeship programmes to both apprenticeship levy paying employers and non levy employers. We work closely with employers to identify the key areas for development and design  strategic solutions to tackle these with programmes that are tailored to each individual learner. With two schools of excellence focusing on Management and Digital Marketing we don’t deliver every qualification under the sun, but focus on what we know best and ensure that quality is at the heart of everything we do.


Oliver Simpson

Written by Oliver Simpson