Further to todays Written Ministerial Statement by Secretary of State for Education announcing the expansion of the Governments Skills Bootcamps, we are delighted to announce our involvement in this project. As a specialist provider of digital marketing qualifications we have created four digital marketing pathways that are available free of charge to residents of Nottinghamshire and Derbyshire.
The pathways we have developed are designed to develop the key skills that are necessary for individuals looking to embark upon or advance into a career where digital marketing skills and knowledge can add value and support growth with their employer.
Digital Marketing has been identified by employers in the region as one of the key skills gap areas, these pathways will provide employers with the opportunity to develop a solid foundation of skills and knowledge in house that can be built upon in the future to contribute to the success and growth of organisations across the region.
All of our pathways are delivered remotely over a ten-week period through our industry leading E-learning platform. Alongside the units of each pathway there is 4 hours of 1:1 support with a digital marketing expert who will be able to work with participants on their specific needs making the programme bespoke to each person who goes through the process.
The Pathways & Units
Digital Marketing Pathway A - Beginner: This pathway is aimed at individuals who have no real practical experience or knowledge of digital marketing and will give them a solid foundation to build from.
Digital Marketing Pathway A Units
- AdWords, PPC & SEO
- Analytics & Metrics
- Planning Digital Campaigns
- Google Analytics IQ qualification
- 4 x 1-hour mentoring support session
Digital Marketing Pathway B - Intermediate: This pathway is aimed at individuals who possibly have elements of digital marketing (social media, blog writing, content creation etc) within their role but have not had any formal training to support them.
Digital Marketing Pathway B Units
- AdWords, PPC & SEO
- Analytics & Metrics
- Maximising Digital Channels
- Google Analytics IQ qualification
- 4 x 1-hour mentoring support session
Digital Sales: Digital sales looks at how to use digital marketing skills effectively in the sales process, with more and more people moving to remote working the traditional sales routes are closing quickly. Utilising data and social selling techniques can make a real impact upon the sales success of individuals and businesses.
Digital Sales Units
- AdWords, PPC & SEO
- Social Selling
- Planning Digital Campaigns
- 4 x 1-hour mentoring support session
Digital Leader: Our digital leader pathway combines elements of digital marketing and leadership and is perfect for traditional marketers who are transitioning into a digital role.
Digital Leader Units
- AdWords, PPC & SEO
- Analytics & Metrics
- Planning and Analysing Campaigns
- Google Analytics IQ qualification
- 4 x 1-hour mentoring support session
To register your interest in one of the free digital bootcamps please click the link below
