The Ascento Blog

Working successfully with agencies

[fa icon="calendar'] Feb 19, 2020 1:00:00 PM / by Amandine Poirier posted in Digital Marketing

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If you are working with third party agencies, you might worry about losing control over a side of your business, or having to spend more time managing the agency than actually doing your own job! Working with an agency should be helpful and hassle-free, and even if it's not at the moment, you will get there.

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Why big firms find it hard to innovate

[fa icon="calendar'] Feb 12, 2020 1:00:00 PM / by Simon Taylor posted in Leadership & Management

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In my first year at University, I read the brilliant book by Rosabeth Moss Kanter called “When Giants Learn to Dance”. Amongst other themes, she explored how extremely large multinational organisations were still able to remain flexible, dynamic and responsive to the business environments they were operating in. In other words, how they were continuously able to innovate and change in spite of their size. At the time in the early 1990s this was seen as the Holy Grail of business success, being large enough to withstand the buffeting of the wider business environment, yet at the same time having a culture that enabled rapid and assertive responses to the challenges they were facing.

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How to create your brand guidelines

[fa icon="calendar'] Dec 6, 2019 9:30:00 AM / by Jack Hawksworth posted in Digital Marketing

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I’m going to start with a bold personal statement, Branding and more specifically, using your brand elements for marketing purposes, is my favourite part of this industry. There’s so much to branding that you can fall in love with, whether that be the ability to have your audience cling to your every word, the opportunity to make your audience laugh, smile, cry or empathise. It might even simply be learning the skill to produce some beautiful Ad creative.

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The links between productivity and recession

[fa icon="calendar'] Nov 29, 2019 9:30:00 AM / by Simon Taylor posted in Leadership & Management

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Following my previous three contributions regarding both the requirement to demonstrate increases in productivity and its potential impact on a workforce, I thought I would bring this theme to a close with some thoughts as to how this may link to the potential routes and twisting roads that we may be traveling down to get out of our current economic position of dithering around the edges of a full-blown recession.

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Productivity and how it affects us

[fa icon="calendar'] Nov 8, 2019 1:15:00 PM / by Oliver Simpson posted in Leadership & Management

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High levels of productivity cause huge personal welfare issues amongst all staff, which then overspill into family, social and health issues. Similarly, low levels of productivity damage the rate at which an economy grows and after the economic lag has been accounted for produces low wage increases, a lowering of disposable income, lower spending power and ultimately a complete downturn in the economy which may lead to a recession.

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5 tips to improving your engagement levels on Instagram

[fa icon="calendar'] Nov 1, 2019 1:15:00 PM / by Jack Hawksworth posted in Digital Marketing

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In this post, we'll look at how you can get more engagement on Instagram. Since the photo and video-sharing social network was launched in October 2010 it has experienced phenomenal growth. Here's how your business can take advantage.

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Are you ready for Black Friday?

[fa icon="calendar'] Oct 25, 2019 3:19:58 PM / by Amandine Poirier posted in Digital Marketing

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In a little more than a month’s time, Black Friday and Cyber Monday are coming around again! 

If you are an online retailer, you should already have started preparing yourself for one of the craziest week of the year.

If you still need to sort out a quick marketing plan to make the most of this long weekend, we have put some tips together for you: 

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10 reasons to use Google Analytics

[fa icon="calendar'] Oct 9, 2019 1:00:00 PM / by Amandine Poirier posted in Digital Marketing

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Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. Google Analytics helps you not only gather data but also make sense of it.

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A brief summary of the Apprenticeship Levy

[fa icon="calendar'] Oct 4, 2019 1:00:00 PM / by Oliver Simpson posted in Apprenticeship Levy

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Welcome to the final post in our 18 part series on the Apprenticeship Levy. Since its launch over two years ago in April 2017, the Levy has had a profound impact on individuals and businesses up and down the country.

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Intuitive and counterintuitive leadership and management issues with productivity

[fa icon="calendar'] Sep 27, 2019 1:00:00 PM / by Simon Taylor posted in Leadership & Management

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Over the summer break, we sat on the beach and by the pool and for the first time since last October when I was last away, I did nothing. It’s a great feeling, that ‘doing nothing’ when all you have to think about is what drink to have next and is 11 am too soon for one! It takes a while to settle into that mindset as humans we are genetically and socially programmed to be doing, in spite of the fact we are human ‘beings’, where ‘being’ should be enough, we should really be called human ‘doings’ because we have to ‘do’ to survive.

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