The Ascento Blog

How to create your brand guidelines

[fa icon="calendar'] Dec 6, 2019 9:30:00 AM / by Jack Hawksworth posted in Digital Marketing

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I’m going to start with a bold personal statement, Branding and more specifically, using your brand elements for marketing purposes, is my favourite part of this industry. There’s so much to branding that you can fall in love with, whether that be the ability to have your audience cling to your every word, the opportunity to make your audience laugh, smile, cry or empathise. It might even simply be learning the skill to produce some beautiful Ad creative.

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The links between productivity and recession

[fa icon="calendar'] Nov 29, 2019 9:30:00 AM / by Simon Taylor posted in Leadership & Management

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Following my previous three contributions regarding both the requirement to demonstrate increases in productivity and its potential impact on a workforce, I thought I would bring this theme to a close with some thoughts as to how this may link to the potential routes and twisting roads that we may be traveling down to get out of our current economic position of dithering around the edges of a full-blown recession.

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Productivity and how it affects us

[fa icon="calendar'] Nov 8, 2019 1:15:00 PM / by Oliver Simpson posted in Leadership & Management

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High levels of productivity cause huge personal welfare issues amongst all staff, which then overspill into family, social and health issues. Similarly, low levels of productivity damage the rate at which an economy grows and after the economic lag has been accounted for produces low wage increases, a lowering of disposable income, lower spending power and ultimately a complete downturn in the economy which may lead to a recession.

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5 tips to improving your engagement levels on Instagram

[fa icon="calendar'] Nov 1, 2019 1:15:00 PM / by Jack Hawksworth posted in Digital Marketing

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In this post, we'll look at how you can get more engagement on Instagram. Since the photo and video-sharing social network was launched in October 2010 it has experienced phenomenal growth. Here's how your business can take advantage.

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Are you ready for Black Friday?

[fa icon="calendar'] Oct 25, 2019 3:19:58 PM / by Oliver Simpson

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In a little more than a month’s time, Black Friday and Cyber Monday are coming around again! 

If you are an online retailer, you should already have started preparing yourself for one of the craziest week of the year.

If you still need to sort out a quick marketing plan to make the most of this long weekend, we have put some tips together for you: 

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10 reasons to use Google Analytics

[fa icon="calendar'] Oct 9, 2019 1:00:00 PM / by Amandine Poirier posted in Digital Marketing

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Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. Google Analytics helps you not only gather data but also make sense of it.

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A brief summary of the Apprenticeship Levy

[fa icon="calendar'] Oct 4, 2019 1:00:00 PM / by Oliver Simpson posted in Apprenticeship Levy

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Welcome to the final post in our 18 part series on the Apprenticeship Levy. Since its launch over two years ago in April 2017, the Levy has had a profound impact on individuals and businesses up and down the country.

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Intuitive and counterintuitive leadership and management issues with productivity

[fa icon="calendar'] Sep 27, 2019 1:00:00 PM / by Simon Taylor posted in Leadership & Management

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Over the summer break, we sat on the beach and by the pool and for the first time since last October when I was last away, I did nothing. It’s a great feeling, that ‘doing nothing’ when all you have to think about is what drink to have next and is 11 am too soon for one! It takes a while to settle into that mindset as humans we are genetically and socially programmed to be doing, in spite of the fact we are human ‘beings’, where ‘being’ should be enough, we should really be called human ‘doings’ because we have to ‘do’ to survive.

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How to implement an apprenticeship training programme throughout the workforce

[fa icon="calendar'] Sep 20, 2019 1:00:00 PM / by Oliver Simpson posted in Apprenticeship Levy

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Welcome to the penultimate article in our 18 part series on the Apprenticeship Levy. Over the course of this series we’ve put the Apprenticeship Levy under the spotlight and uncovered everything there is to know about it, from who needs to contribute to who’s eligible to use it - and everything in between. Now it’s time to take a brief look at how best to put those funds into action. You’ve looked into the Apprenticeship Levy, read our series on it and you’re all clued up. You know what funds you have access to, you’ve opened an online account and you’re ready to go… what next?

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Can you choose who you spend the Apprenticeship Levy on?

[fa icon="calendar'] Sep 13, 2019 1:00:00 PM / by Oliver Simpson posted in Apprenticeship Levy

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This is the 16th article in our 18 part series on the Apprenticeship Levy. In our previous piece, we talked about which providers you were able to spend the levy with and whether or not there were any limitations. In this piece, we’re looking at who you can spend the levy on. Are there any limitations to who you can enrol as an apprentice? Is there a greater incentive to choose one individual over another? Let’s review...

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