The Ascento Blog

Corona Virus - Cometh the hour, cometh the Man (leadership in unprecedented times)

[fa icon="calendar'] Mar 23, 2020 7:00:35 PM / by Simon Taylor posted in Leadership & Management

[fa icon="comment"] 0 Comments

Little did I appreciate when I posted my last blog with John Maynard Keynes as its main protagonist that I would be writing the next one, over which such a short passage of time has seen the Bank of England, the World Bank and International Monetary Fund together with the new Chancellor, employ every economic tool in the toolbox to try and avert a global meltdown, including those commented on by Keynes.

Read More [fa icon="long-arrow-right"]

John Maynard Keynes and his influence on the world today

[fa icon="calendar'] Mar 12, 2020 3:35:44 PM / by Simon Taylor posted in Leadership & Management

[fa icon="comment"] 0 Comments


I’ve been Amazon shopping again this week. I love books and love browsing in a bookshop, but I have to admit when it comes to ease of use and just overall convenience Amazon delivers. So, this week following a newspaper article I read at the weekend I have bought The Lost Decade 2010-2020, and what lies ahead for Britain, by Poly Toynbee. £8.99 with free delivery on Prime if you have it. Having read an excerpt in the paper, I was hooked and made the purchase. Not read it yet, so I will let you know how it performs.

Read More [fa icon="long-arrow-right"]

Social media trends for 2020

[fa icon="calendar'] Mar 4, 2020 1:00:00 PM / by Amandine Poirier posted in Digital Marketing

[fa icon="comment"] 0 Comments


2020 is now here and has come with many promises in regards to social media marketing. With new technologies, platforms and trends coming up regularly, it’s hard to keep track on what to do and how to stay relevant to an ever-changing audience. 

Read More [fa icon="long-arrow-right"]

Developing creativity and entrepreneurship in your organisation

[fa icon="calendar'] Feb 26, 2020 1:00:00 PM / by Simon Taylor posted in Leadership & Management

[fa icon="comment"] 0 Comments


Delivering innovation for your organisation is about spotting and keeping creativity and entrepreneurship. In my previous blog, I wrote about how hard it was for organisations innovate and change over time. The greatest catalyst for innovation for many is crisis/disaster, which in itself forces the issue of innovation and change as it becomes a fight or flight situation. Wouldn’t it be better though if innovation was incremental and less reliant on a dangerous cliff edge situation? For this to happen, this requires any organisation to foster and nurture a culture of innovation and change. In this case, innovation is easier to think of in terms of Creativity and Entrepreneurship.

Read More [fa icon="long-arrow-right"]

Working successfully with agencies

[fa icon="calendar'] Feb 19, 2020 1:00:00 PM / by Amandine Poirier posted in Digital Marketing

[fa icon="comment"] 0 Comments


If you are working with third party agencies, you might worry about losing control over a side of your business, or having to spend more time managing the agency than actually doing your own job! Working with an agency should be helpful and hassle-free, and even if it's not at the moment, you will get there.

Read More [fa icon="long-arrow-right"]

Why big firms find it hard to innovate

[fa icon="calendar'] Feb 12, 2020 1:00:00 PM / by Simon Taylor posted in Leadership & Management

[fa icon="comment"] 0 Comments


In my first year at University, I read the brilliant book by Rosabeth Moss Kanter called “When Giants Learn to Dance”. Amongst other themes, she explored how extremely large multinational organisations were still able to remain flexible, dynamic and responsive to the business environments they were operating in. In other words, how they were continuously able to innovate and change in spite of their size. At the time in the early 1990s this was seen as the Holy Grail of business success, being large enough to withstand the buffeting of the wider business environment, yet at the same time having a culture that enabled rapid and assertive responses to the challenges they were facing.

Read More [fa icon="long-arrow-right"]

How to create your brand guidelines

[fa icon="calendar'] Dec 6, 2019 9:30:00 AM / by Jack Hawksworth posted in Digital Marketing

[fa icon="comment"] 0 Comments


I’m going to start with a bold personal statement, Branding and more specifically, using your brand elements for marketing purposes, is my favourite part of this industry. There’s so much to branding that you can fall in love with, whether that be the ability to have your audience cling to your every word, the opportunity to make your audience laugh, smile, cry or empathise. It might even simply be learning the skill to produce some beautiful Ad creative.

Read More [fa icon="long-arrow-right"]

The links between productivity and recession

[fa icon="calendar'] Nov 29, 2019 9:30:00 AM / by Simon Taylor posted in Leadership & Management

[fa icon="comment"] 0 Comments


Following my previous three contributions regarding both the requirement to demonstrate increases in productivity and its potential impact on a workforce, I thought I would bring this theme to a close with some thoughts as to how this may link to the potential routes and twisting roads that we may be traveling down to get out of our current economic position of dithering around the edges of a full-blown recession.

Read More [fa icon="long-arrow-right"]

Productivity and how it affects us

[fa icon="calendar'] Nov 8, 2019 1:15:00 PM / by Oliver Simpson posted in Leadership & Management

[fa icon="comment"] 0 Comments


High levels of productivity cause huge personal welfare issues amongst all staff, which then overspill into family, social and health issues. Similarly, low levels of productivity damage the rate at which an economy grows and after the economic lag has been accounted for produces low wage increases, a lowering of disposable income, lower spending power and ultimately a complete downturn in the economy which may lead to a recession.

Read More [fa icon="long-arrow-right"]

5 tips to improving your engagement levels on Instagram

[fa icon="calendar'] Nov 1, 2019 1:15:00 PM / by Jack Hawksworth posted in Digital Marketing

[fa icon="comment"] 0 Comments


In this post, we'll look at how you can get more engagement on Instagram. Since the photo and video-sharing social network was launched in October 2010 it has experienced phenomenal growth. Here's how your business can take advantage.

Read More [fa icon="long-arrow-right"]