I’m going to start with a bold personal statement, Branding and more specifically, using your brand elements for marketing purposes, is my favourite part of this industry. There’s so much to branding that you can fall in love with, whether that be the ability to have your audience cling to your every word, the opportunity to make your audience laugh, smile, cry or empathise. It might even simply be learning the skill to produce some beautiful Ad creative.

Following my previous three contributions regarding both the requirement to demonstrate increases in productivity and its potential impact on a workforce, I thought I would bring this theme to a close with some thoughts as to how this may link to the potential routes and twisting roads that we may be traveling down to get out of our current economic position of dithering around the edges of a full-blown recession.

High levels of productivity cause huge personal welfare issues amongst all staff, which then overspill into family, social and health issues. Similarly, low levels of productivity damage the rate at which an economy grows and after the economic lag has been accounted for produces low wage increases, a lowering of disposable income, lower spending power and ultimately a complete downturn in the economy which may lead to a recession.

In this post, we'll look at how you can get more engagement on Instagram. Since the photo and video-sharing social network was launched in October 2010 it has experienced phenomenal growth. Here's how your business can take advantage.

In a little more than a month’s time, Black Friday and Cyber Monday are coming around again! 

If you are an online retailer, you should already have started preparing yourself for one of the craziest week of the year.

If you still need to sort out a quick marketing plan to make the most of this long weekend, we have put some tips together for you: 

Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. Google Analytics helps you not only gather data but also make sense of it.

Welcome to the final post in our 18 part series on the Apprenticeship Levy. Since its launch over two years ago in April 2017, the Levy has had a profound impact on individuals and businesses up and down the country.

Over the summer break, we sat on the beach and by the pool and for the first time since last October when I was last away, I did nothing. It’s a great feeling, that ‘doing nothing’ when all you have to think about is what drink to have next and is 11 am too soon for one! It takes a while to settle into that mindset as humans we are genetically and socially programmed to be doing, in spite of the fact we are human ‘beings’, where ‘being’ should be enough, we should really be called human ‘doings’ because we have to ‘do’ to survive.

Welcome to the penultimate article in our 18 part series on the Apprenticeship Levy. Over the course of this series we’ve put the Apprenticeship Levy under the spotlight and uncovered everything there is to know about it, from who needs to contribute to who’s eligible to use it - and everything in between. Now it’s time to take a brief look at how best to put those funds into action. You’ve looked into the Apprenticeship Levy, read our series on it and you’re all clued up. You know what funds you have access to, you’ve opened an online account and you’re ready to go… what next?

This is the 16th article in our 18 part series on the Apprenticeship Levy. In our previous piece, we talked about which providers you were able to spend the levy with and whether or not there were any limitations. In this piece, we’re looking at who you can spend the levy on. Are there any limitations to who you can enrol as an apprentice? Is there a greater incentive to choose one individual over another? Let’s review...