Your staff can start all of our programmes straight away. They won’t need to worry about waiting around for the next enrolment date.
One of the first modules covered in the course will help Marketing Executives build upon their current understanding and application of marketing theories and concepts within their role. Some of the key areas include brand perception, customer relationship management and budgeting methodologies.
Developing commercial awareness is a key skill for any marketer looking to develop in their career. In this module, we’ll explore the key principles of marketing and introduce the importance of research and other factors such as building audience profiles, all of which will help your staff become more commercially aware.
The market research module introduces one of the most crucial techniques for any marketer; understanding how to effectively research competitors and different audiences. This skill is the bedrock for developing a marketing strategy, which will become an essential part of marketers role as they take on more responsibility.
If your team wants to manage a department, they’ll need to be in the know about managing projects and a budget. In this module, we’ll explore the best methods for managing both of these, utilising both automated software and other tools such as Gantt Charts.
This module will focus on how to set objectives as part of an overall marketing strategy. The apprentice will learn how to use research findings to influence future goals, the principles behind SMART targets and how to set effective KPIs which measure staff performance. This will provide the apprentice with the necessary skills to influence or create marketing plans which align with an overall business strategy.
Do you have plans to transform more of your staff into leaders? If so, there are specific skills they’ll need to develop to get there.
To help you learn more about these...
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