Marketing tools and techniques are constantly changing, and as a business owner, it’s easy to feel like you’re always playing catch up. From AI tools like ChatGPT and Gemini to navigating GDPR rules or creating content that actually resonates with your audience, there’s always something new demanding your attention. If you’ve got a junior marketing assistant, are they ready to keep up with all these changes? And if not, how do you get them there without spending a fortune?
The Level 3 Multi-Channel Marketing Apprenticeship offered is designed to upskill your existing team, giving them the tools to drive real results.
Why This Apprenticeship Works for Small Businesses.
This programme is specifically designed for small businesses that want to upskill their team. It doesn’t just teach theory, it’s a practical hands-on programme designed to help your marketing assistant to deliver real results.
Here’s why it’s a great choice:
- Affordable Investment: With up to 95% of the programme fees covered by the government, this apprenticeship is an affordable way to build the digital and offline expertise your business needs.
- Immediate Impact: Apprentices will be encouraged to apply what they learn from day one, delivering real results for your business.
- Future-proofing your marketing: Your apprentice will develop skills to help your business adapt to new tools, trends, and your customer expectations, so your business stays ahead of the competition.
- Integrated Marketing Approach: Your apprentice will learn how to create a cohesive marketing strategy that connects your online activity, such as social media and email campaigns, with offline activities such as in-store promotions or events.
Is Your Business on Top of What’s Changing?
Digital marketing is evolving at a rapid pace, and what worked even two years ago might not be effective today. It’s no longer just about having a strong social media presence or a good website—it’s about developing a multi-channel marketing approach.
Multi-channel marketing means reaching your customers wherever they are whether it’s online or offline, and ensuring your messaging is consistent across every touchpoint. From Instagram ads and email campaigns to in-store promotions and direct mail, every part of your marketing strategy needs to work together.
Even offline marketing is changing. Customers now expect their experience with your business to feel seamless, whether they’re visiting your shop, browsing your website, or clicking through your latest ad. If your marketing efforts aren’t aligned, your potential customers can end up feeling confused or disconnected.
AI: Revolutionising Productivity and Creativity
AI tools like ChatGPT and Canva AI are transforming how businesses approach marketing. These tools can help to streamline repetitive tasks, generate creative content ideas, and refine your messaging so that your marketing materials resonate with your audience. Your apprentice will learn how to use these tools effectively to save your business time and create more impactful marketing campaigns.
Data-Driven Decisions: Making the Most of Your Insights
Your marketing data is one of your most powerful tools—if you know how to use it. Understanding analytics ensures you’re focusing your time and budget on strategies that deliver results. Your apprentice will learn how to use tools like Google Analytics and social media insights, so your business can track what’s working, optimise campaigns, and find new opportunities for growth.
Multi-Channel Marketing: Seamless Integration
A modern small business marketing strategy isn’t complete without a multi-channel approach. Your customers now expect consistency across every touchpoint, whether they're engaging with your brand online through Instagram ads and email campaigns or offline with in-store promotions, events, or printed materials.
The Multi-Channel Marketer apprenticeship will give your marketing assistant the skills to help them to create integrated strategies that not only maintain brand consistency but also drive measurable results across every channel.
It’s an affordable, impactful way to future-proof your marketing efforts. With government funding covering up to 95% of the costs, there’s no better time to build a team that’s got the expertise to grow your business in 2025 and beyond.
Start on your apprenticeship journey today! Contact us to find out how our Multi-Channel Marketing Apprenticeship can be tailored to meet your business needs >>> Get Started!
