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Marketing research & audience profiles

By Oliver Simpson on Jun 14, 2019 2:14:14 PM

Recorded webinar

Recorded webinar

Here's a recording of our recent webinar 'Marketing research and audience profiles'. We hope you find it useful.

In this webinar, we will help you to understand a situational analysis, how to create audience profiles, why we need audience profiles, and how to use market research in content creation.

Below you'll also find links to the slide deck, along with all the resources mentioned during the webinar.


Webinar resources

Slide deck

SWOT Analysis

Pestle Analysis

Psychographic Audience Profiles

Demographic Audience Profiles


About Ascento

Ascento learning and development specialise in providing workforce development apprenticeship programmes to both apprenticeship levy paying employers and non levy employers. We work closely with employers to identify the key areas for development and design  strategic solutions to tackle these with programmes that are tailored to each individual learner. With two schools of excellence focusing on Management and Digital Marketing we don’t deliver every qualification under the sun, but focus on what we know best and ensure that quality is at the heart of everything we do.


Oliver Simpson

Written by Oliver Simpson