Flexible Start Dates
Your staff can start all of our apprenticeships straight away. They won’t need to worry about waiting around for the next enrolment date.
Your strongest marketers may be ready for greater responsibility, but managing marketing takes more than creating successful campaigns.
The Level 6 Marketing Manager Apprenticeship is a degree level apprenticeship which helps experienced marketers develop the strategic thinking, commercial understanding and leadership skills to manage marketing effectively and connect it to your business goals.
Through learning applied to their role, they develop the skills to set priorities, manage budgets and resources, lead others and evaluate marketing’s contribution to business performance.
The Chartered Institute of Marketing (CIM) is the end-point assessment organisation for this apprenticeship. All learners also receive access to the CIM Marketing Club, providing additional resources to support their learning and professional development.
This apprenticeship could suit:
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Marketing managers looking to strengthen their strategic and leadership skills.
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Marketers responsible for campaign planning, budgets and stakeholder relationships who need to develop their management capability | Marketing managers looking to strengthen their strategic and leadership skills. |
Develop your existing team or support a new hire in a suitable marketing management role. We’ll help you assess whether the programme fits their responsibilities and your business needs.
This apprenticeship helps employers build confident marketing leaders who can align strategy with business objectives, manage budgets effectively and improve marketing performance across the organisation.
Build the capability to develop and lead integrated marketing strategies that align with your wider business objectives, market opportunities and customer needs. Apprentices will strengthen their ability to plan activity across digital and offline channels while maintaining a clear commercial focus.
Develop confident, evidence-led decision makers who can use insight, analytics and campaign data to improve marketing performance, report clearly to senior stakeholders and demonstrate return on marketing investment.
Strengthen commercial decision-making through effective budget planning, resource allocation and supplier management. Apprentices will build the confidence to justify spend, manage agencies and ensure investment supports strategic business priorities.
Develop the confidence to lead teams, influence senior stakeholders and manage cross-functional relationships across the business. This includes presenting recommendations, gaining buy-in and leading others through change.
Strengthen the ability to shape brand positioning, customer propositions and routes to market that support business growth, reputation and customer retention.
Develop a leadership mindset focused on performance improvement, innovation and identifying new growth opportunities. Apprentices are equipped to challenge existing approaches and improve campaign effectiveness over time.
Your staff can start all of our apprenticeships straight away. They won’t need to worry about waiting around for the next enrolment date.
18 months of training followed by an End Point Assessment (EPA)
Learners receive full access to our learning platform, including additional resources, workshops and supporting content to strengthen workplace performance.
Every learner receives tailored support from experienced tutors and coaches throughout the programme, with regular guidance aligned to their role and business objectives.
CIM is the apprenticeship awarding body, with The Marketing Club membership included at no extra cost for the duration of the apprenticeship.
For non-levy employers, government funding covers 95% of the programme cost, with employer contributions starting from £450.
Talk to us about their role, your business priorities and the skills you want to develop. We’ll help you assess programme suitability, understand funding options and plan the next steps.
