Skills Bootcamp in Online Marketing

SKILLS BOOTCAMP IN ONLINE MARKETING

Discover the Online Tools and Tactics to Grow Your Business

Are you ready to boost your online marketing know-how?

This fully funded Skills Bootcamp in Digital Marketing will give you the practical tools and knowledge you need to succeed online. Across six weeks, you’ll cover everything from social media to content creation, website essentials, AI and analytics. With expert support and hands-on sessions, you’ll finish the course with a clear plan and the confidence to put what you've learned into action.

Sign up today and build your skills and knowledge in Digital Marketing.

Next Course: Monday 16th June 2025

"The digital marketing bootcamp had a positive impact on my knowledge about and confidence with digital marketing. The bootcamp was a brilliant experience and I can't recommend it highly enough."

Skills Bootcamp in Online Marketing Participant

"I was genuinely very impressed with how good the course was. It covered so much useful information for me that I had no idea about despite already being in business for a few years. I am very grateful for having had the opportunity to take part on the course, thank you to all involved in the training."

Skills Bootcamp in Online Marketing Participant

"The style of teaching was amazing; it has given me confidence. The bootcamp has been truly informative and interesting. I am able to control myself without getting overwhelmed in many aspects of marketing. A game changer."

Skills Bootcamp in Online Marketing Participant

"The bootcamp has helped my business immensely & has brought in orders & increased revenue for us."

Skills Bootcamp in Online Marketing Participant

Course Outline

Week 1

Digital Marketing Fundamentals

The what, why and how of digital marketing.

Build a strong foundation by exploring core concepts like customer journeys, digital channels, the marketing funnel, and branding.

Week 2

Social Media

Connect, engage, and grow your audience.

Learn how to choose the right platforms, build a consistent presence, and create content that builds trust. Explore scheduling tools, engagement tactics, and performance metrics across channels like Instagram, LinkedIn, Facebook and TikTok.

Week 3

Content Marketing - Video & Visuals

Make your content scroll-stopping

Focus on what makes content engaging and shareable. Learn the principles of visual storytelling, explore Canva for design, and creating video. Understand and use thee formats that grab attention across today’s platforms.

Week 4

Google Business Profile & Website Essentials

Be findable and build credibility.

Learn how to optimise your Google Business Profile to boost your local search visibility. Then focus on your website what makes a good homepage, what to include, how to structure your pages, and how to get found online.

Week 5

Content Marketing - Email, Blogs & AI Tools

Create content that works harder.

Learn how to plan and write content that delivers results from email newsletters to blog posts and lead magnets. We’ll also explore how AI can help speed up content creation, improve your writing, and personalise at scale.

Week 6

Analytics & Your Marketing Plan

Put it into action and track what matters.

In the final week, you’ll learn how to measure your marketing success using key metrics and tools like Google Analytics and platform insights. Then, you’ll pull everything together into a simple, actionable one-page marketing plan—so you're ready to move forward with clarity and confidence.

Weekly timetable

Monday

Workshop

09:30-12:30

Mandatory Monday workshop, hosted on zoom for all students

Monday

Open Learning Session

13:30 - 16:30

Zoom session

Tuesday

Workshop Session

13:30 - 16:30

Zoom Session

Wednesday

Workshop

13:30 - 15:30

Mandatory Wednesday workshop, hosted on zoom for all students

Thursday

Workshop Session

09:30am - 12:30

Zoom Session

Learn more

Funded by the UK government, and FREE if you are taking the course yourself and not through your employer.

ELIGIBILITY

Age Requirement: Must be aged 19 years or over.
Location: All learners must work for a business located within Nottinghamshire or Derbyshire.
Employment Status: Open to self-employed individuals, unemployed individuals, those employed with support from their employer (employer contribution required), and those employed without support from their current employer (no employer contribution required)
Funding: Government funding, eligible individuals can benefit from the fully funded governments Skills Bootcamp initiative
Residency: Must have lived in England for a minimum of 3 years

PROGRAMME OUTCOMES

Self-employed participants will gain the skills they need to explore and seize new opportunities to grow their business.
Employed participants (with employer support) can expect either a new role or expanded responsibilities in their current role where their newly acquired skills will be put to use
Employed participants (without employer support) are guaranteed an interview with an employer that is looking to recruit for a role where their new skills are required.
Unemployed participants are also guaranteed an interview with a potential employer where their newly developed skills will be used.

INTERESTED IN FINDING OUT MORE?

Please complete our expression of interest form below and a member of our Skills Bootcamp team will be in touch with you shortly to give you as much information as you need.

Contact Ascento

2 Dronfield Court
Wards Yard
Dronfield
Derbyshire
S18 1NQ

T. 01246 903 215
E. hello@ascento.co.uk

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