The Ascento Blog

Jack Hawksworth

Jack Hawksworth

Recent Posts

How to create your brand guidelines

[fa icon="calendar'] Dec 6, 2019 9:30:00 AM / by Jack Hawksworth posted in Digital Marketing

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I’m going to start with a bold personal statement, Branding and more specifically, using your brand elements for marketing purposes, is my favourite part of this industry. There’s so much to branding that you can fall in love with, whether that be the ability to have your audience cling to your every word, the opportunity to make your audience laugh, smile, cry or empathise. It might even simply be learning the skill to produce some beautiful Ad creative.

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5 tips to improving your engagement levels on Instagram

[fa icon="calendar'] Nov 1, 2019 1:15:00 PM / by Jack Hawksworth posted in Digital Marketing

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In this post, we'll look at how you can get more engagement on Instagram. Since the photo and video-sharing social network was launched in October 2010 it has experienced phenomenal growth. Here's how your business can take advantage.

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Using Google Lens: What's next for visual search?

[fa icon="calendar'] Mar 21, 2019 1:00:00 PM / by Jack Hawksworth posted in Digital Marketing

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Search is continually evolving. We know this. We know search changes and we know that Google like to keep all of us on our toes in understanding what latest activities lead to hitting that desirable position #1.

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Is Voice Search really taking over?

[fa icon="calendar'] Feb 28, 2019 1:00:00 PM / by Jack Hawksworth posted in Digital Marketing

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“Alexa, play my ‘concentration’ playlist", would be something that I might say to my Amazon Echo as I prepare myself to get stuck into some background reading, data finding and thought splurging activities, if I had an Amazon Echo that is. You see, I’m rather sceptical about this development and honestly, this technology. I’m sure it has its uses and benefits for a lot of people, but personally all I find myself doing is trying to make Siri say something funny. Usually it isn’t. When that fails I’ll research some of my favourite people, but how much more can I know about Ryan Gosling?

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Is a loyalty scheme the answer?

[fa icon="calendar'] Sep 7, 2018 12:02:00 PM / by Jack Hawksworth posted in Digital Marketing

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If you’re pondering this question right now within your organisation you would be forgiven for coming to a quick conclusion that yes, a loyalty scheme is the answer- after all why wouldn’t it be? Offering your customers the chance to be rewarded for repeat custom is a win/win situation, surely? The organisation benefits from repeat sales and returning visits, whilst the customers are offered discounts/perks for their continued purchasing. Well, actually it may not be that straight forward.

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5 reasons to monitor your analytics daily

[fa icon="calendar'] Jun 15, 2018 2:45:42 PM / by Jack Hawksworth posted in Digital Marketing

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Analytics are usually a polarising topic, stereotypically we have two elements- the ‘numbers people’ and then the ‘content people’. The pattern goes, as I’m sure you can guess, that the numbers people love analytics. They can’t get enough of them whilst the content people, well, they don’t even know they exist- right?

Well actually, that’s not true. So if that sounds anything remotely like what you currently experience then you need to change things up and shift those ideas. Analytics are an incredibly powerful tool and most importantly they benefit the ‘content people’ the most!

 If you love creating content or running engaging campaigns, how do you know if the imagery you designed or words you wrote are resonating with the reader? How do you know the reader is actually who you wanted the reader to be? The answer- Stone cold data. (I’m really trying hard to resist the urge to make a Stone Cold Steve Austin reference, but mainly out of fear that no one will recognise this and you’ll think that ‘bottom line’ is referring to profits or ‘3:16’ to the time.)

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5 methods to improve your Instagram feed

[fa icon="calendar'] Mar 23, 2017 12:00:00 PM / by Jack Hawksworth posted in Digital Marketing

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Instagram is quickly becoming a go-to staple for many of its users. With 600 million monthly users and 400 million daily users it’s about the time to start asking ‘are you using this incredible tool well enough?’ 52 million images are shared every day and 1.6 billion likes distributed on a daily basis. It’s time to ask, are you really doing all you can?

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