6 min read

The Top 5 Fictional Brands

By Jack Hawksworth on Jul 6, 2020 12:00:00 PM

Firstly, I need to address that the research for this post and the topic of the post, might just make this my favourite piece of work that I’ve ever written. For those that don’t know me, I’m a big movie fan, so taking one of my favourite pastimes and mixing that with my favourite aspect of marketing was a no brainer. Ladies and gentlemen, I present to you the Top 5 Fictional Brands.

Topics: Digital Marketing
2 min read

Social media trends for 2020

By Amandine Poirier on Mar 4, 2020 1:00:00 PM


2020 is now here and has come with many promises in regards to social media marketing. With new technologies, platforms and trends coming up regularly, it’s hard to keep track on what to do and how to stay relevant to an ever-changing audience. 

Topics: Digital Marketing
2 min read

Working successfully with agencies

By Amandine Poirier on Feb 19, 2020 1:00:00 PM


If you are working with third party agencies, you might worry about losing control over a side of your business, or having to spend more time managing the agency than actually doing your own job! Working with an agency should be helpful and hassle-free, and even if it's not at the moment, you will get there.

Topics: Digital Marketing
5 min read

How to create your brand guidelines

By Jack Hawksworth on Dec 6, 2019 9:30:00 AM


I’m going to start with a bold personal statement, Branding and more specifically, using your brand elements for marketing purposes, is my favourite part of this industry. There’s so much to branding that you can fall in love with, whether that be the ability to have your audience cling to your every word, the opportunity to make your audience laugh, smile, cry or empathise. It might even simply be learning the skill to produce some beautiful Ad creative.

Topics: Digital Marketing
3 min read

5 tips to improving your engagement levels on Instagram

By Jack Hawksworth on Nov 1, 2019 1:15:00 PM


In this post, we'll look at how you can get more engagement on Instagram. Since the photo and video-sharing social network was launched in October 2010 it has experienced phenomenal growth. Here's how your business can take advantage.

Topics: Digital Marketing
1 min read

Are you ready for Black Friday?

By Amandine Poirier on Oct 25, 2019 3:19:58 PM


In a little more than a month’s time, Black Friday and Cyber Monday are coming around again! 

If you are an online retailer, you should already have started preparing yourself for one of the craziest week of the year.

If you still need to sort out a quick marketing plan to make the most of this long weekend, we have put some tips together for you: 

Topics: Digital Marketing
2 min read

10 reasons to use Google Analytics

By Amandine Poirier on Oct 9, 2019 1:00:00 PM


Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. Google Analytics helps you not only gather data but also make sense of it.

Topics: Digital Marketing
4 min read

Using Google Lens: What's next for visual search?

By Jack Hawksworth on Mar 21, 2019 1:00:00 PM


Search is continually evolving. We know this. We know search changes and we know that Google like to keep all of us on our toes in understanding what latest activities lead to hitting that desirable position #1.

Topics: Digital Marketing
4 min read

Is Voice Search really taking over?

By Jack Hawksworth on Feb 28, 2019 1:00:00 PM


“Alexa, play my ‘concentration’ playlist", would be something that I might say to my Amazon Echo as I prepare myself to get stuck into some background reading, data finding and thought splurging activities, if I had an Amazon Echo that is. You see, I’m rather sceptical about this development and honestly, this technology. I’m sure it has its uses and benefits for a lot of people, but personally all I find myself doing is trying to make Siri say something funny. Usually it isn’t. When that fails I’ll research some of my favourite people, but how much more can I know about Ryan Gosling?

Topics: Digital Marketing
2 min read

Is a loyalty scheme the answer?

By Jack Hawksworth on Sep 7, 2018 12:02:00 PM

 

If you’re pondering this question right now within your organisation you would be forgiven for coming to a quick conclusion that yes, a loyalty scheme is the answer- after all why wouldn’t it be? Offering your customers the chance to be rewarded for repeat custom is a win/win situation, surely? The organisation benefits from repeat sales and returning visits, whilst the customers are offered discounts/perks for their continued purchasing. Well, actually it may not be that straight forward.

Topics: Digital Marketing