'A Plan for Jobs’ Extended

Following on from the recent Government Budget 2021, it was announced that extra money was available for the apprentice cohort from April 2021 onwards on top of the total package of support amounting to £30 billion made last year. As part of the economic response to coronavirus, the government launched ‘A Plan for Jobs’ and subsequently, this has been extended out with further incentives for employers also.

As we have seen in our working lives, the pandemic has accelerated the switch to Digital by 4-6 years as noted by the European Investment Fund (EIF) and remote working “Zoom like” meetings are now the new-norm.

With Digital and Management skill gaps being discussed in many media forums, now is the time to take a look at apprenticeships that are vocationally aligned with industry and their employees, to positively impact job roles and workplaces in the UK.

The hard work of leaders, tutors and staff at Ascento Learning and Development has been recognised within a recent report following on from our recent progress monitoring visit from Ofsted.

Further to todays Written Ministerial Statement by Secretary of State  for Education announcing the expansion of the Governments Skills Bootcamps, we are delighted to announce our involvement in this project. As a specialist provider of digital marketing qualifications we have created four digital marketing pathways that are available free of charge to residents of Nottinghamshire and Derbyshire.

One of the biggest adaptations organisations have had to make as a result of Covid-19 is the mass migration of staff from the workplace to their homes. In April this year, figures show that 46.6% of the employed population did some work from home and that 86% of those did so as a result of Covid-19.

The graphs below illustrate how this is broken down via region and age group.

As we find ourselves in the middle of the second national lockdown in 8 months and with countless industries and whole sectors being on the brink of collapse, the subject of training and developing staff is understandably not at the top of anybody’s to do list at this juncture.

1. Have a dedicated workspace

The Truman Show is one of my favourite and most terrifying childhood films, and I imagine if you’ve seen the film you’re currently wondering what it could possibly have to do with marketing. We’ll get to that soon enough.

Firstly, I need to address that the research for this post and the topic of the post, might just make this my favourite piece of work that I’ve ever written. For those that don’t know me, I’m a big movie fan, so taking one of my favourite pastimes and mixing that with my favourite aspect of marketing was a no brainer. Ladies and gentlemen, I present to you the Top 5 Fictional Brands.

2020 is now here and has come with many promises in regards to social media marketing. With new technologies, platforms and trends coming up regularly, it’s hard to keep track on what to do and how to stay relevant to an ever-changing audience.