The Ascento Blog

Social media trends for 2020

[fa icon="calendar'] Mar 4, 2020 1:00:00 PM / by Amandine Poirier posted in Digital Marketing

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2020 is now here and has come with many promises in regards to social media marketing. With new technologies, platforms and trends coming up regularly, it’s hard to keep track on what to do and how to stay relevant to an ever-changing audience. 

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Working successfully with agencies

[fa icon="calendar'] Feb 19, 2020 1:00:00 PM / by Amandine Poirier posted in Digital Marketing

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If you are working with third party agencies, you might worry about losing control over a side of your business, or having to spend more time managing the agency than actually doing your own job! Working with an agency should be helpful and hassle-free, and even if it's not at the moment, you will get there.

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How to create your brand guidelines

[fa icon="calendar'] Dec 6, 2019 9:30:00 AM / by Jack Hawksworth posted in Digital Marketing

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I’m going to start with a bold personal statement, Branding and more specifically, using your brand elements for marketing purposes, is my favourite part of this industry. There’s so much to branding that you can fall in love with, whether that be the ability to have your audience cling to your every word, the opportunity to make your audience laugh, smile, cry or empathise. It might even simply be learning the skill to produce some beautiful Ad creative.

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5 tips to improving your engagement levels on Instagram

[fa icon="calendar'] Nov 1, 2019 1:15:00 PM / by Jack Hawksworth posted in Digital Marketing

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In this post, we'll look at how you can get more engagement on Instagram. Since the photo and video-sharing social network was launched in October 2010 it has experienced phenomenal growth. Here's how your business can take advantage.

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Are you ready for Black Friday?

[fa icon="calendar'] Oct 25, 2019 3:19:58 PM / by Amandine Poirier posted in Digital Marketing

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In a little more than a month’s time, Black Friday and Cyber Monday are coming around again! 

If you are an online retailer, you should already have started preparing yourself for one of the craziest week of the year.

If you still need to sort out a quick marketing plan to make the most of this long weekend, we have put some tips together for you: 

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10 reasons to use Google Analytics

[fa icon="calendar'] Oct 9, 2019 1:00:00 PM / by Amandine Poirier posted in Digital Marketing

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Google Analytics is a free website analytics service offered by Google that gives you insights into how users find and use your website. Google Analytics helps you not only gather data but also make sense of it.

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Using Google Lens: What's next for visual search?

[fa icon="calendar'] Mar 21, 2019 1:00:00 PM / by Jack Hawksworth posted in Digital Marketing

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Search is continually evolving. We know this. We know search changes and we know that Google like to keep all of us on our toes in understanding what latest activities lead to hitting that desirable position #1.

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Is Voice Search really taking over?

[fa icon="calendar'] Feb 28, 2019 1:00:00 PM / by Jack Hawksworth posted in Digital Marketing

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“Alexa, play my ‘concentration’ playlist", would be something that I might say to my Amazon Echo as I prepare myself to get stuck into some background reading, data finding and thought splurging activities, if I had an Amazon Echo that is. You see, I’m rather sceptical about this development and honestly, this technology. I’m sure it has its uses and benefits for a lot of people, but personally all I find myself doing is trying to make Siri say something funny. Usually it isn’t. When that fails I’ll research some of my favourite people, but how much more can I know about Ryan Gosling?

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Is a loyalty scheme the answer?

[fa icon="calendar'] Sep 7, 2018 12:02:00 PM / by Jack Hawksworth posted in Digital Marketing

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If you’re pondering this question right now within your organisation you would be forgiven for coming to a quick conclusion that yes, a loyalty scheme is the answer- after all why wouldn’t it be? Offering your customers the chance to be rewarded for repeat custom is a win/win situation, surely? The organisation benefits from repeat sales and returning visits, whilst the customers are offered discounts/perks for their continued purchasing. Well, actually it may not be that straight forward.

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5 reasons to monitor your analytics daily

[fa icon="calendar'] Jun 15, 2018 2:45:42 PM / by Jack Hawksworth posted in Digital Marketing

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Analytics are usually a polarising topic, stereotypically we have two elements- the ‘numbers people’ and then the ‘content people’. The pattern goes, as I’m sure you can guess, that the numbers people love analytics. They can’t get enough of them whilst the content people, well, they don’t even know they exist- right?

Well actually, that’s not true. So if that sounds anything remotely like what you currently experience then you need to change things up and shift those ideas. Analytics are an incredibly powerful tool and most importantly they benefit the ‘content people’ the most!

 If you love creating content or running engaging campaigns, how do you know if the imagery you designed or words you wrote are resonating with the reader? How do you know the reader is actually who you wanted the reader to be? The answer- Stone cold data. (I’m really trying hard to resist the urge to make a Stone Cold Steve Austin reference, but mainly out of fear that no one will recognise this and you’ll think that ‘bottom line’ is referring to profits or ‘3:16’ to the time.)

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