4 min read

Leadership Skills Checklist: A Definitive List to Master Management

By Oliver Simpson on Feb 21, 2022 2:30:00 PM

Do you have plans to transform more of your staff into leaders? If so, there are specific skills they’ll need to develop to get there.

Topics: Leadership & Management Digital Marketing Accelerating your career
4 min read

4 Advantages of Hiring Internal vs External Candidates

By Oliver Simpson on Jan 17, 2022 2:15:00 PM

Traditionally, most businesses would look externally to recruit new employees. Nowadays, many hire from the inside. In this blog, we outline the advantages of hiring internally instead of recruiting external talent. These include:

Topics: Digital Marketing
5 min read

8 Important Digital Marketing Skills Your Business Needs in 2022

By Oliver Simpson on Jan 12, 2022 9:26:00 AM

Digital marketing can play an important role in the growth and success of a business. This is because it allows you to reach the right people, in the right place and at the right time.

Topics: Digital Marketing
5 min read

Building a Digital Marketing Team — What Roles and Responsibilities are Needed?

By Oliver Simpson on Jan 3, 2022 1:00:00 PM

Your digital marketing team has a key role to play in the overall success of your business. Not only will they plan your online marketing strategy, but they’ll also collectively work together to deliver it and help you meet your goals.

Topics: Digital Marketing
4 min read

5 Business-Changing Benefits of Upskilling Employees

By Oliver Simpson on Nov 26, 2021 12:17:00 PM

In a recent survey, 59% of businesses named upskilling as their top priority in 2021 and beyond. So, what is upskilling in the workplace? And what are the different benefits it can offer to your business?

Topics: Digital Marketing
3 min read

Digital Marketing Courses — What Are the Learning Outcomes?

By Oliver Simpson on Nov 25, 2021 11:13:00 AM

Digital marketing courses are ideal for professionals to fast—track their understanding and gain hands-on skills in digital marketing. However, there’s a vast range of options available and the learning outcomes can vary depending on which course you enrol your employees on.

Topics: Digital Marketing
4 min read

How to Address the Digital Skills Gap in Your Workforce

By Oliver Simpson on Nov 19, 2021 10:08:00 AM

More and more jobs require digital skills for employees to be successful in their roles. However, a recent study found that the UK is heading towards a digital skills shortage disaster.

Topics: Digital Marketing
4 min read

Upskilling for digital — How to offer employee training to supercharge your marketing

By Oliver Simpson on Nov 11, 2021 10:32:00 AM

We’re living in the digital age. More consumers are turning online and more businesses are investing in forward-thinking technology, too. This means your employees need to up their digital game so businesses like yours can continue to succeed.

Topics: Digital Marketing
6 min read

What's Covered on Ascento's Comprehensive Digital Marketing Courses?

By Oliver Simpson on Nov 4, 2021 9:53:00 AM

It’s crucial that your employees have a comprehensive understanding of marketing and the relevant skills needed to succeed in this digitally-driven space. At Ascento, we’ve developed a range of digital marketing courses aimed to make this happen.

Topics: Leadership & Management Digital Marketing Business Development
3 min read

Why Become Employee Owned?

By Katie Downing-Howitt on Jun 25, 2021 7:30:00 AM

If you’ve seen us mentioned in Business Live, Insider Media and other regional publications, Ascento has now become employee owned and operates for the benefit of the employees of the company, allowing all employees to share in its success and ensure the long term future of the business.  

As it's Employee Ownership Day, we thought it was time to comment on why we made this decision. Outgoing Founder and Managing Director Chris Ash, says “I have been really excited to step aside as the sole owner of the company and cannot wait for the whole team to share in the next exciting stage of our journey. 

Becoming employee owned means we are stronger together, means that we can all share in our successes and the culture will continue to strive through a collective spirit and drive.”

Topics: Apprenticeship Levy Leadership & Management Digital Marketing Accelerating your career