Marketing tools and techniques are constantly changing, and as a business owner, it’s easy to feel like you’re always playing catch up. From AI tools like ChatGPT and Gemini to navigating GDPR rules or creating content that actually resonates with your audience, there’s always something new demanding your attention. If you’ve got a junior marketing assistant, are they ready to keep up with all these changes? And if not, how do you get them there without spending a fortune?

No doubt you have heard of AI by now, but should you be using it in your marketing strategy?

In today's rapidly evolving job market, upskilling and reskilling have become essential for individuals and businesses alike. The UK government's Skills Bootcamps initiative offers a fantastic opportunity to acquire in-demand skills and boost your career prospects. Skills Bootcamps, funded by the Government, are a fantastic way to learn a new skill whether you already have experience in your chosen subject or are an absolute beginner. These short courses typically last 6-weeks and can easily fit around your existing work/commitments. 

Do you have plans to transform more of your staff into leaders? If so, there are specific skills they’ll need to develop to get there.

Traditionally, most businesses would look externally to recruit new employees. Nowadays, many hire from the inside. In this blog, we outline the advantages of hiring internally instead of recruiting external talent. These include:

Digital marketing can play an important role in the growth and success of a business. This is because it allows you to reach the right people, in the right place and at the right time.

Your digital marketing team has a key role to play in the overall success of your business. Not only will they plan your online marketing strategy, but they’ll also collectively work together to deliver it and help you meet your goals.

In a recent survey, 59% of businesses named upskilling as their top priority in 2021 and beyond. So, what is upskilling in the workplace? And what are the different benefits it can offer to your business?

Digital marketing courses are ideal for professionals to fast—track their understanding and gain hands-on skills in digital marketing. However, there’s a vast range of options available and the learning outcomes can vary depending on which course you enrol your employees on.

More and more jobs require digital skills for employees to be successful in their roles. However, a recent study found that the UK is heading towards a digital skills shortage disaster.