Do you have plans to transform more of your staff into leaders? If so, there are specific skills they’ll need to develop to get there.

Traditionally, most businesses would look externally to recruit new employees. Nowadays, many hire from the inside. In this blog, we outline the advantages of hiring internally instead of recruiting external talent. These include:

Digital marketing can play an important role in the growth and success of a business. This is because it allows you to reach the right people, in the right place and at the right time.

Your digital marketing team has a key role to play in the overall success of your business. Not only will they plan your online marketing strategy, but they’ll also collectively work together to deliver it and help you meet your goals.

In a recent survey, 59% of businesses named upskilling as their top priority in 2021 and beyond. So, what is upskilling in the workplace? And what are the different benefits it can offer to your business?

Digital marketing courses are ideal for professionals to fast—track their understanding and gain hands-on skills in digital marketing. However, there’s a vast range of options available and the learning outcomes can vary depending on which course you enrol your employees on.

More and more jobs require digital skills for employees to be successful in their roles. However, a recent study found that the UK is heading towards a digital skills shortage disaster.

We’re living in the digital age. More consumers are turning online and more businesses are investing in forward-thinking technology, too. This means your employees need to up their digital game so businesses like yours can continue to succeed.

It’s crucial that your employees have a comprehensive understanding of marketing and the relevant skills needed to succeed in this digitally-driven space. At Ascento, we’ve developed a range of digital marketing courses aimed to make this happen.

If you’ve seen us mentioned in Business Live, Insider Media and other regional publications, Ascento has now become employee owned and operates for the benefit of the employees of the company, allowing all employees to share in its success and ensure the long term future of the business.  

As it's Employee Ownership Day, we thought it was time to comment on why we made this decision. Outgoing Founder and Managing Director Chris Ash, says “I have been really excited to step aside as the sole owner of the company and cannot wait for the whole team to share in the next exciting stage of our journey. 

Becoming employee owned means we are stronger together, means that we can all share in our successes and the culture will continue to strive through a collective spirit and drive.”