Here's a recording of our recent webinar 'Making Marketing Measurable' with Simon and Oliver. We hope you find it useful.
Many people dream of owning and running their own business, being their own boss, not being beholden to the whims and fancies of other people or an other organisation generally. Many people never actually take the step and make the dream a reality, whilst others, you just cannot hold back.
In my last article, I comprehensively worked through the key components of strategic thinking and how it can operate within an organisational context. Of course, strategic thinking goes nowhere without the ability to strategically plan. In other words, put the thinking into action.
I once worked with a colleague who always put a block in their diary across Monday morning. No one could disturb them, no phone calls got through. The place could be burning down, but they wouldn't leave their office. The door was locked and bolted from the inside (not quite, but you get the idea). in the diary for every Monday morning, it simply stated two words; "Strategic Thinking". On Monday afternoons, they were always in a foul frame of mind. Asked how the morning has gone, the reply was always the same - "dreadful, I've not been able to do anything"! The colleague, made the same mistakes every week for nearly forty-seven weeks a year. By simply blocking time out and calling it the thing they wanted to do, they honestly thought that it would happen, they would be able to think strategically. That's simply not how it works.
Whilst the media continues to cover the current snow storms hitting the UK and, rightly, highlight the plight of many in the face of travel chaos, school closures and business challenges we at Ascento like to look at the positive side of things. So how is The Beast from the East good for your business?
Having spent the last few days at the Inbound 2017 conference in Boston MA, I was fortunate this morning to attend a keynote interview with the former First Lady, Michelle Obama. A truly inspirational lady, who talked about her experiences during President Obama’s two spells in Office as well as what she has been involved in both during and since.
May 1st 2017 brings great new opportunities for employers looking to invest in their workforce. I was recently asked to talk on a local radio station in the Sheffield Region to talk about the benefits of learning & development and apprenticeships to employers. The questions and responses are below...
For many managers one of the greatest challenges is being able to balance the needs of the organisation, with the needs of their role and the people within their teams. Successful leaders have learnt the art of becoming personally effective therefore providing more time to focus on what is truly important in order to drive success.