Alison Ellerbrook

Alison Ellerbrook


Recent posts by Alison Ellerbrook

15 min read

What Employers Need to Know About the 2025 Growth and Skills Levy

By Alison Ellerbrook on 23 April 2025

In 2025, the UK government introduced significant changes to the Apprenticeship Levy.  The Minister for Skills, Apprenticeships and Higher Education, Robert Halfon MP, confirmed the formal renaming of the levy, which takes effect from April 2025. Now called the Growth and Skills Levy, the updated version aims to give employers more flexibility and control over their training budgets. 

Topics: Apprenticeship Levy
10 min read

6 Apprenticeship Myths That Could Be Costing Your Business Money

By Alison Ellerbrook on 28 March 2025

Many UK businesses still believe that apprenticeships are just for school leavers or manual trades, but the reality is very different. Apprenticeships have become one of the most cost-effective and high-ROI solutions for upskilling existing employees, from junior team members to future business leaders. 

Topics: Leadership & Management Digital Marketing Accelerating your career Business Development training
9 min read

How Employers Can Build A Neuroinclusive Workplace

By Alison Ellerbrook on 17 March 2025

Acas has recently published new guidance aimed at helping employers and employees better understand neurodiversity in the workplace. This initiative highlights the importance of neuroinclusion, the active effort to ensure neurodivergent employees feel valued, supported, and able to thrive.   

Topics: Mental Health Awareness Business Development training Communications Decision making Learning and Development
5 min read

Why Hiring a Multi-Channel Marketing Apprentice Could Be the Best Move for Your Small Business in 2025

By Alison Ellerbrook on 18 December 2024

Marketing tools and techniques are constantly changing, and as a business owner, it’s easy to feel like you’re always playing catch up. From AI tools like ChatGPT and Gemini to navigating GDPR rules or creating content that actually resonates with your audience, there’s always something new demanding your attention. If you’ve got a junior marketing assistant, are they ready to keep up with all these changes? And if not, how do you get them there without spending a fortune?

Topics: Digital Marketing