Your digital marketing team has a key role to play in the overall success of your business. Not only will they plan your online marketing strategy, but they’ll also collectively work together to deliver it and help you meet your goals.

In a recent survey, 59% of businesses named upskilling as their top priority in 2021 and beyond. So, what is upskilling in the workplace? And what are the different benefits it can offer to your business?

Digital marketing courses are ideal for professionals to fast—track their understanding and gain hands-on skills in digital marketing. However, there’s a vast range of options available and the learning outcomes can vary depending on which course you enrol your employees on.

More and more jobs require digital skills for employees to be successful in their roles. However, a recent study found that the UK is heading towards a digital skills shortage disaster.

We’re living in the digital age. More consumers are turning online and more businesses are investing in forward-thinking technology, too. This means your employees need to up their digital game so businesses like yours can continue to succeed.

It’s crucial that your employees have a comprehensive understanding of marketing and the relevant skills needed to succeed in this digitally-driven space. At Ascento, we’ve developed a range of digital marketing courses aimed to make this happen.

'A Plan for Jobs’ Extended

Following on from the recent Government Budget 2021, it was announced that extra money was available for the apprentice cohort from April 2021 onwards on top of the total package of support amounting to £30 billion made last year. As part of the economic response to coronavirus, the government launched ‘A Plan for Jobs’ and subsequently, this has been extended out with further incentives for employers also.

As we have seen in our working lives, the pandemic has accelerated the switch to Digital by 4-6 years as noted by the European Investment Fund (EIF) and remote working “Zoom like” meetings are now the new-norm.

With Digital and Management skill gaps being discussed in many media forums, now is the time to take a look at apprenticeships that are vocationally aligned with industry and their employees, to positively impact job roles and workplaces in the UK.

Further to todays Written Ministerial Statement by Secretary of State  for Education announcing the expansion of the Governments Skills Bootcamps, we are delighted to announce our involvement in this project. As a specialist provider of digital marketing qualifications we have created four digital marketing pathways that are available free of charge to residents of Nottinghamshire and Derbyshire.

One of the biggest adaptations organisations have had to make as a result of Covid-19 is the mass migration of staff from the workplace to their homes. In April this year, figures show that 46.6% of the employed population did some work from home and that 86% of those did so as a result of Covid-19.

The graphs below illustrate how this is broken down via region and age group.

As we find ourselves in the middle of the second national lockdown in 8 months and with countless industries and whole sectors being on the brink of collapse, the subject of training and developing staff is understandably not at the top of anybody’s to do list at this juncture.