Online Marketing Fundamentals

tools and tactics for business growth

 

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Are you ready to boost your digital marketing know-how?

Join our Skills Bootcamp, a six week, part time course that's all about giving you the key skills and insights you need to thrive in digital marketing. Get ready for a mix of marketing strategy and hands-on practice that will cover everything from the details of digital platforms to crafting content that grabs attention. This bootcamp is your launchpad to mastering digital marketing.

 

Sign up today and take your skills to new heights!

Course Outline

Week 0
Launch Session
Laying the Foundations
Begin your marketing adventure with a personal plan. This week, we'll introduce you to what our Bootcamp entails, set you up with a goal-driven plan for the upcoming weeks, and kickstart your first learning objective.
Week 1
Digital Marketing Fundamentals
Unveiling Digital Marketing Basic
This week is all about understanding the basics of Digital Marketing. We'll provide you with a roadmap to help you make an immediate positive impact on your business. Our group sessions are designed to foster interaction and provide solid support.
Week 2
Content Creation
Crafting Engaging Narratives
Get ready to dive into Content Creation. Learn how to understand your audience better, plan your content calendar, and create SEO-friendly content that engages and resonates with your audience. It's all about making content that matters.
Week 3
Social Media Management
Orchestrating Online Interactions
Social Media Management is the spotlight this week. Learn the ins and outs of content scheduling, engaging with your audience, understanding social media analytics, and adopting best practices to create a strong social media strategy for your business.
Week 4
Google My Business
Amplifying Your Business Presence
Explore the world of Google My Business Management. Discover tools and strategies to enhance your online presence and make your business stand out in the digital crowd. It’s about establishing a robust online identity.
Week 5
Marketing Analytics
Decoding Marketing Metrics
Step into the analytical side of marketing. We'll introduce you to key marketing metrics and provide you with a template to track these metrics. Understanding and analysing these metrics will be a game-changer for your marketing strategy.
Week 6
Setting up for your future
Building Your Marketing Future
This week is about planning for the future. We'll help you create a Marketing Strategy Plan to elevate your business to new heights. It's time to put together everything you've learned and plan how to move your business forward.

Weekly timetable

Monday
Workshop
09:30am-12:30pm
Mandatory Monday workshop, hosted on zoom for all students
Monday
Open Learning Session
13:30 - 16:30
Zoom session
Tuesday
Open Learning Session
13:30 - 16:30
Zoom Session
Wednesday
Workshop
14:00 - 16:00
Mandatory Wednesday workshop, hosted on zoom for all students
Wednesday
Open Learning Session
16:30 - 20:30
Zoom Session
Thursday
Open Learning Session
13:30 - 16:30
Zoom Session
 

SKILLS BOOTCAMPS ARE FREE, FUNDED BY THE UK GOVERNMENT IF YOU ARE TAKING THE COURSE YOURSELF AND NOT THROUGH YOUR EMPLOYER

 

ELIGIBILITY

  • Age Requirement: Must be over 19 years old
  • Employment Status: Open to self-employed individuals, unemployed individuals, those employed with support from their employer (employer contribution required), and those employed without support from their current employer (no employer contribution required)
  • Funding: Government funding, eligible individuals can benefit from the fully funded governments Skills Bootcamp initiative
 

PROGRAMME OUTCOMES.

  • Self-employed participants will gain the skills they need to explore and seize new opportunities to grow their business.
  • Employed participants (with employer support) can expect either a new role or expanded responsibilities in their current role where their newly acquired skills will be put to use
  • Employed participants (without employer support) are guaranteed an interview with an employer that is looking to recruit for a role where their new skills are required.
  • Unemployed participants are also guaranteed an interview with a potential employer where their newly developed skills will be used.

INTERESTED IN FINDING OUT MORE?

Please complete our expression of interest form below and a member of our bootcamp team will be in touch with you shortly to give you as much information as you need.