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SKILLS BOOTCAMP IN ONLINE MARKETING

Tools and Tactics for Business Growth

 

 

SIGN UP NOW

 

Funded by UK Gov-01 SFL_Black_RGB ascento L&D futura logo black

Are you ready to boost your online marketing know-how?

Join our Skills Bootcamp in Online Marketing Fundamental, a six week part time course that's all about giving you the key skills and insights you need to thrive in digital marketing. Get ready for a mix of marketing strategy and hands-on practice that will cover everything from the details of digital platforms to crafting content that grabs attention. This Skills Bootcamp is your launchpad to mastering digital marketing.

 

Sign up today and take your skills to new heights! Our next Skills Bootcamp begins 8th January 2025

 

Course Outline

Week 0
Launch Session
Laying the Foundations
Begin your marketing adventure with a personal plan. This week, we'll introduce you to what our Skills Bootcamp entails, set you up with a goal-driven plan for the upcoming weeks, and kickstart your first learning objective.
Week 1
Digital Marketing Fundamentals
Unveiling Digital Marketing Basic
This week is all about understanding the basics of Digital Marketing. We'll provide you with a roadmap to help you make an immediate positive impact on your business. Our group sessions are designed to foster interaction and provide solid support.
Week 2
Social Media
Boosts Brand Visibility
Learn how to leverage social media to grow your personal brand, connect with potential clients, and increase visibility. Master platforms, create engaging content, and develop strategies to boost your online presence.
Week 3
Content Marketing
Engage, Inform, Convert
Discover how content marketing can help you build your personal brand, attract potential clients, and grow your audience. Learn to create valuable, engaging content that resonates with your target market.
Week 4
SEO & Google Business Profile
Amplifying Your Business Presence
Learn how SEO and Google Business Profile can boost your online visibility, attract local clients, and improve search rankings. Master keyword optimisation, local SEO strategies, and profile management to stand out in a competitive digital marketplace.
Week 5
Marketing Analytics
Decoding Marketing Metrics
Step into the analytical side of marketing. We'll introduce you to key marketing metrics and provide you with a template to track these metrics. Understanding and analysing these metrics will be a game-changer for your marketing strategy.
Week 6
Setting up for your future
Building Your Marketing Future
This week is about planning for the future. We'll help you create a Marketing Strategy Plan to elevate your business to new heights. It's time to put together everything you've learned and plan how to move your business forward.
 

Weekly timetable

Monday
Workshop
09:30am-12:30pm
Mandatory Monday workshop, hosted on zoom for all students
Monday
Open Learning Session
13:30 - 16:30
Zoom session
Tuesday
Webinar Session
13:30 - 16:30
Zoom Session
Wednesday
Workshop
13:30 - 15:30
Mandatory Wednesday workshop, hosted on zoom for all students
Wednesday
Open Learning Session
16:30 - 20:30
Zoom Session
Thursday
Webinar Session
13:30 - 16:30
Zoom Session
 

Funded by the UK government, and FREE if you are taking the course yourself and not through your employer.

 

ELIGIBILITY

  • Age Requirement: Must be aged 19 years or over.
  • Location: All learners must work for a business located within Nottinghamshire or Derbyshire.
  • Employment Status: Open to self-employed individuals, unemployed individuals, those employed with support from their employer (employer contribution required), and those employed without support from their current employer (no employer contribution required)
  • Funding: Government funding, eligible individuals can benefit from the fully funded governments Skills Bootcamp initiative
  • Residency: Must have lived in England for a minimum of 3 years
 

PROGRAMME OUTCOMES

  • Self-employed participants will gain the skills they need to explore and seize new opportunities to grow their business.
  • Employed participants (with employer support) can expect either a new role or expanded responsibilities in their current role where their newly acquired skills will be put to use
  • Employed participants (without employer support) are guaranteed an interview with an employer that is looking to recruit for a role where their new skills are required.
  • Unemployed participants are also guaranteed an interview with a potential employer where their newly developed skills will be used.

INTERESTED IN FINDING OUT MORE?

Please complete our expression of interest form below and a member of our Skills Bootcamp team will be in touch with you shortly to give you as much information as you need.