Level 6 Marketing Manager Apprenticeship

A course designed for experienced marketers ready to step into senior leadership

Who The level 6 Marketing Manager Apprenticeship is for

The Level 6 Marketing Manager Apprenticeship is designed for experienced marketers who are ready to take their next steps into senior leadership. The apprenticeship offers training which goes beyond campaign delivery, focusing on developing marketing strategy, strategic thinking, and the leadership and commercial skills that are needed to shape marketing direction, manage people and budgets and driving results at a higher level.

The Apprenticeship is ideal for:

Marketing Executives, Senior Marketing Officers, or Digital Marketers looking to progress into a management role
Individuals already responsible for campaign planning, budget oversight, or stakeholder engagement
Professional Marketers aiming to move from delivery-focused roles to strategic decision-making

It is particularly suited to those who want to develop a deeper understanding of how marketing drives business growth, moving beyond tactics into strategy, performance analysis, and commercial impact.

Why Employers Choose the level 6 Marketing manager Apprenticeship

Employers choose this apprenticeship because it develops and trains marketing managers who can lead strategically, and deliver real business results, not just execute campaigns.

Key benefits include:

Build strategic marketing capability
Develop data-driven decision makers
Improve return on marketing investment
Strengthen leadership and team management
Cost effective talent development

The Level 6 Marketing Manager Apprenticeship helps businesses and learners build a stronger strategic direction in marketing activity and create more effective integrated campaigns. It also allows businesses to have clearer reporting and accountability at a senior level while creating a pipeline of future marketing leaders.

Apprenticeship Guide Level 6 Marketing Manager Discover everything you or your employee will cover in this Apprenticeship and how it will benefit your business.

Skills Developed through the apprenticeship

Marketing Concepts & Theories

One of the first modules covered in the course will help your Marketing Managers build on your current understanding and application of marketing theories and concepts within their role. Some of the key areas include brand perception, customer relationship management and budgeting methodologies.

Service & Delivery Improvement

Marketing Managers should always look for new avenues to improve their service and how it’s delivered. This module will delve into the different tools and marketing activities you could potentially implement within your business to take your marketing services to the next level.

Product & Service Development

The design and delivery of products and services are crucial aspects of marketing success. In this module, we'll look at portfolio management techniques and how Marketing Managers can develop critical strategies to help them along the way.

Marketing Strategy

This module will help Marketing Managers expand their current knowledge of developing marketing strategies. We'll cover everything their is to know from effectively linking a strategy to overall business goals and making sure they know how to constantly implement fresh and innovative ideas.

Planning & Analysing

Every strategy starts with a great plan, and to plan effectively, you need to analyse previous campaigns to establish what's worked and what hasn't. This module is focused on the skills required to effectively evaluate past marketing activities, using measurement data and analytics to aid your marketing managers in their decision making.

Branding

Over the course of two modules we encourage learners look internally at your brand covering brand guidelines, tone of voice and message architecture to establish what you want your brand to be and say. Then we look externally investigating what the world is saying about your brand through social listening - does the messages match up?

Key details for employers and learners

Flexible Start Dates

Your staff can start all of our apprenticeships straight away. They won’t need to worry about waiting around for the next enrolment date.

Course Duration

18 months of training followed by an End Point Assessment (EPA)

Access to Our Learning Platform

Learners receive full access to our learning platform, including additional resources, workshops and supporting content to strengthen workplace performance.

One to One Support

Our experts will support you throughout the apprenticeship. Should you have a problem or need guidance in a particular area, our team are there to help.

Final Assessment

We won't let the End Point Assessment (EPA) process overwhelm you. Our experts are here to guide you every step of the way with tailored support to help you succeed.

How Much Does the Apprenticeship Cost?

With 95% of the apprenticeship cost funded by the government, pricing starts at just £450 for non-levy paying employers.

Ready to find out if the Level 6 Marketing Manager apprenticeship is right for your team?

Speak to us to learn more about how the apprenticeship works, the funding options available and the impact it can have on both learner development and business growth.

We’ll help you understand whether it is the right fit for your organisation, answer any questions and talk you through next steps.

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