Marketing Concepts & Theories

The opening module has been designed to reflect on marketing theories already known to the student, we will look at aspects such as the Marketing Mix, Product Development, Brand Positioning and Customer Relationship Management.

Commercial Awareness

This module will develop the students ability to identify the characteristics and plans of the business and sector they work within, whilst understanding how marketing contributes to achieving wider business objectives.

Market Research

Subheadline

The market research module explores the principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including when to use quantitive and qualitative methods.

Maximising Products & Channels

This module will explore the features and benefits of different marketing communication channels and media both digital and offline and when and how to apply these. Students will also begin looking at the principles behind product development and product /service portfolios.

Creating Objectives

This module will focus on how to set objectives as part of an overall marketing strategy. Students will learn how to use research findings to influence future goals, understand the principles behind SMART targets and how to set effective KPI's that can be used to track and evaluate the effectiveness of marketing campaigns.

Communication Skills

This module will work on the learners ability to produce a wide range of creative and effective communications, including the ability to write and proofread clear and innovative copy, project briefs, give confident presentations and engage and collaborate with a wide range of clients/stakeholders, and across departments internally.

Project & Budget Management

This module looks at project and time management techniques that can be used to deliver projects/tasks/events effectively, it will also look at how to manage and co-ordinate several marketing campaigns/projects to agreed deadlines. We will also explore how to monitor budgets within the scope of work using the appropriate systems and controls.

Evaluation & Analytics

Subheadline

A short introduction that describes the module and what is included, with the ultimate intention to have individual module pages with resources and guides for download.