Designed specifically to make your job a whole lot easier, much more efficient ...and make YOU look like the hero.


Level 4 Marketing Executive Programme

The Level 4 Marketing Executive programme is ideally suited to individuals who have either already completed the Level 3 Digital Marketing Programme, or have at least 18 months experience from working within a marketing team. The individual will contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.

Start dates

All of our programmes can be started straight away so there is no waiting around for the next enrolment date to come around.

Programme Duration

15 months.

Ascento Learning Platform

Full access to the Ascento Learning Platform, with 100's of additional courses available to you free of charge.

One to One Consultancy.

Monthly 2 hour consultancy sessions with your personal marketing expert.

CIM Partner

The End Point Assessment organisation for your qualification is the Chartered Institute of Marketing.

Cost Effective Pricing

With 95% of the course cost funded by the government, pricing starts at just £30 per month  over 12 months for non-levy paying employers.


Level 4 Marketing Executive Modules

Below you will find a short introduction to the modules we cover throughout the Level 4 Marketing Executive programme...

Marketing Concepts & Theories

The opening module has been designed to reflect on marketing theories already known to the student, we will look at aspects such as the Marketing Mix, Product Development, Brand Positioning and Customer Relationship Management.

Commercial Awareness

This module will develop the students ability to identify the characteristics and plans of the business and sector they work within, whilst understanding how marketing contributes to achieving wider business objectives.

Market Research


The market research module explores the principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including when to use quantitive and qualitative methods.

Maximising Products & Channels

This module will explore the features and benefits of different marketing communication channels and media both digital and offline and when and how to apply these. Students will also begin looking at the principles behind product development and product /service portfolios.

Creating Objectives

This module will focus on how to set objectives as part of an overall marketing strategy. Students will learn how to use research findings to influence future goals, understand the principles behind SMART targets and how to set effective KPI's that can be used to track and evaluate the effectiveness of marketing campaigns.

Communication Skills

This module will work on the learners ability to produce a wide range of creative and effective communications, including the ability to write and proofread clear and innovative copy, project briefs, give confident presentations and engage and collaborate with a wide range of clients/stakeholders, and across departments internally.

Project & Budget Management

This module looks at project and time management techniques that can be used to deliver projects/tasks/events effectively, it will also look at how to manage and co-ordinate several marketing campaigns/projects to agreed deadlines. We will also explore how to monitor budgets within the scope of work using the appropriate systems and controls.

Evaluation & Analytics


A short introduction that describes the module and what is included, with the ultimate intention to have individual module pages with resources and guides for download.


End Point Assessment



Our level 4 marketing executive programme is assessed by Chartered Institute of Marketing, giving students and employers the reassurance that a world renowned and recognised body stands behind the eventual gradings.


Download a copy of our Level 4 Marketing executive Programme Guide.


Download a programme guide


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