All of our programmes can be started straight away so there is no waiting around for the next enrolment date to come around.
The Level 4 Marketing Executive programme is ideally suited to individuals who have either already completed the Level 3 Digital Marketing Programme, or have at least 18 months experience from working within a marketing team. The individual will contribute to the implementation of the marketing strategy and plans. They will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of the company.
Below you will find a short introduction to the modules we cover throughout the Level 4 Marketing Executive programme...
The opening module has been designed to reflect on marketing theories already known to the student, we will look at aspects such as the Marketing Mix, Product Development, Brand Positioning and Customer Relationship Management.
This module will develop the students ability to identify the characteristics and plans of the business and sector they work within, whilst understanding how marketing contributes to achieving wider business objectives.
The market research module explores the principles of effective market research and how this can influence marketing activity e.g. valid data collection sources and methodologies and usage, including when to use quantitive and qualitative methods.
This module will explore the features and benefits of different marketing communication channels and media both digital and offline and when and how to apply these. Students will also begin looking at the principles behind product development and product /service portfolios.
This module will focus on how to set objectives as part of an overall marketing strategy. Students will learn how to use research findings to influence future goals, understand the principles behind SMART targets and how to set effective KPI's that can be used to track and evaluate the effectiveness of marketing campaigns.
This module will work on the learners ability to produce a wide range of creative and effective communications, including the ability to write and proofread clear and innovative copy, project briefs, give confident presentations and engage and collaborate with a wide range of clients/stakeholders, and across departments internally.
This module looks at project and time management techniques that can be used to deliver projects/tasks/events effectively, it will also look at how to manage and co-ordinate several marketing campaigns/projects to agreed deadlines. We will also explore how to monitor budgets within the scope of work using the appropriate systems and controls.
A short introduction that describes the module and what is included, with the ultimate intention to have individual module pages with resources and guides for download.
Our level 4 marketing executive programme is assessed by Chartered Institute of Marketing, giving students and employers the reassurance that a world renowned and recognised body stands behind the eventual gradings.
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